Building Your Own Online Community

Too many people have just bought some web space, put up a sales letter for this or that product, and sat back waiting for millions to come in. I am going to tell you right up front in this course....that tactic won't work, ever!
If you want to succeed online, you have to put together a strategy for your website. Whether you call it a strategy, a theme, a world center, or an online community, it doesn't matter. It is still the same thing. You have to build a site that has a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.
Free bonuses are then added to your site. Following the theme you developed, you could create a report on it, start a message board, or run an ezine. Some type of software program could be added to your site which helps people in this theme. If search engines were your theme, you could have a software program on your site which submits web sites to the search engines and visitors could use it for free. I have a sample of this type of program on my site at http://www.bizpromo.com/sesubmit/submit.html
So, the three keys to creating income from ANY web site and ANY theme are:
1. Have a lead product that people WANT.
2. Have freebies at your site that follow the theme.
3. Have multiple backend or supporting products for the theme.

I know some people who are brilliant strategists about online marketing who achieve amazing success even though their actual tactical skills are only so-so. They hire out the web site design, the search engine registrations, the linking campaigns, and the copywriting. As a matter of fact, one of these brilliant minds once mentioned to me that, "The concept is greater than the copy."

In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept.

No contractor would ever consider starting work on a project without having a detailed blueprint already done and in their hands. It also doesn't matter how good they are at following the blueprints if the blueprints are all wrong. For many people, their internet businesses are in this exact state. They have many of the internet tactics ready, but they have yet to develop a powerful strategy to empower the whole process.

So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. I don't want to over-complicate the process by any means, but I do want to help you create ideas through this. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.